Liene
Donckers

Advisor | Lead | Strategist for External Comms, PR and Brand teams

"I guide creative and strategic teams and help to develop ideas from concept to execution, defined by all elements of the business."

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About

As a senior advisor for brand, PR, and external communications, I focus on supporting and guiding the external communications, PR, and brand team. My contributions center on serving the team to enhance their strategic initiatives and supporting overall business growth.With over 20 years of experience in strategic communications, brand strategy, and team leadership, I specialize in helping organizations create meaningful narratives, strengthen brand positioning, and navigate impactful transformations. My mission is to empower teams and businesses to launch relevant products and build cohesive, high-performing organizations.Personal drivers: to serve and uplift others in nearly any work environment – whether behind a fancy table in a corporate boardroom or behind the desk doing research at an ambitious local start-up.Services include:
•Advising on brand, external communications, PR and thought leadership strategies;
•Consultancy in business strategy, positioning and go-to-market planning;
•People and Technical management for Creative, Strategic, Business, Sales, Branding, Marketing and Communications teams;
•Strategy & executive leadership consulting, by managing from the middle;
•Business leadership support and strategy formulation support - by attending as a secretary or member to your committee, bringing clarity and strategy from a generalist point-of-view.Strong track records:
•Energy and energy technology, including Grid Technology and Demand Response;
•Startups, scaleups and large corporations going through change;
•A large series of industries (10+).Currently in three cohorts: Women in Cleantech and Sustainability (London Chapter; Global), The Supp-Club (Belgium, Flanders) and Umbrella's Boardiverse (Norway, Oslo).Currently being trained to become a board member or trustee. Interested in becoming a secretary of a steerco, an ESG committee at listed companies or VCs that are looking for young advisors in their boardroom. What you get: female energy, Belgian down-to-earthiness, 25+ of experience in brand, reputation and governance.Stiffton Strenghts: strategic, relator, input, intellection, activator
16personalities Type: Protagonist (ENFJ-A)
Traits: Extraverted – 65%, Intuitive – 66%, Feeling – 60%, Judging – 75%, Assertive – 74%
Role: Diplomat
Strategy: People Mastery.Freelance commission only

Clients