Liene
Donckers

Freelance Team Lead | Brand Strategist | MarComms Consultant

"I guide creative and strategic teams and help to develop ideas from concept to execution, defined by all elements of the business."

About

Strategic marketing communications Consultant and Team Lead who loves helping teams going through impactful change and transformation, writing big stories together, renewing revolutionary brands, building successful organizations and launching relevant products and services.Services include:
•Consultancy and Workshops in marketing, communication and brand strategy;
•Consultancy in business strategy, positioning and go-to-market planning;
•People and Technical management for Creative, Strategic, Business, Sales, Branding, Marketing and Communications teams;
•Strategy & management consulting;
•Business leadership support and strategy formulation support.Strong track record in:
•Energy and energy technology, including Grid Technology and Demand Response;
•Startups, scaleups and large corporations going through change;
•A large series of industries (10+).Freelance commission only

Clients

  • CurrENT Europe:
    Brand Positioning and MarComms Consultant

  • Equans Offshore Wind | ECS:
    Customer Proposition & Communications Consultant

  • Fightclub:
    Creative Team Lead

  • ING:
    MarComms Retail Consultant

  • Flanders Metals Valley:
    Strategic Positioning & Communications Consultant

  • DPT Antwerp:
    MarComms Team Lead

  • Reactive Technologies:
    Global Head of Marketing Communications

  • Centrica:
    Global Brand Positioning Lead

  • REstore:
    Global Head Marketing Communications

  • Port of Antwerp-Bruges:
    Marketing Communications Manager

  • ENGIE Belgium:
    B2B MarComms Strategist

  • DPG Media Belgium:
    Brand Manager TV & Streaming

  • KBC Brussels:
    Brand Awareness Campaign Manager

  • BEKO:
    Benelux GTM & MarComms Manager

  • Duval Guillaume:
    Account Director

  • Havas Worldwide Brussels:
    Account Manager

  • McCann-Lowe
    Account Manager